{"id":7719,"date":"2024-06-14T11:28:41","date_gmt":"2024-06-14T11:28:41","guid":{"rendered":"https:\/\/opiumsystems.sk\/ako-vybudovat-silnejsie-vztahy-so-zakaznikmi-crm-personalizaciaa-automatizacia-su-zakladom\/"},"modified":"2026-04-22T12:33:29","modified_gmt":"2026-04-22T12:33:29","slug":"jak-budovat-silnejsi-vztahy-se-zakazniky-crm-personalizace-a-automatizace-jsou-zakladem","status":"publish","type":"post","link":"https:\/\/opiumsystems.sk\/cz\/ako-vybudovat-silnejsie-vztahy-so-zakaznikmi-crm-personalizaciaa-automatizacia-su-zakladom\/","title":{"rendered":"Jak budovat pevn\u011bj\u0161\u00ed vztahy se z\u00e1kazn\u00edky? Z\u00e1kladem je CRM, personalizace a automatizace."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Obsah<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><u><a href=\"#trio\">Magick\u00e9 trio z\u00e1kaznick\u00e9 zku\u0161enosti<\/a><\/u><\/em><\/li>\n\n\n\n<li><em><u><a href=\"#zmapovanie\">Mapov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty<\/a><\/u><\/em><\/li>\n\n\n\n<li><em><u><a href=\"#skybow\">Dos\u00e1hn\u011bte toho d\u00edky Skybow<\/a><\/u><\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" id=\"digitalizacia-evidencie\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 interakce (potenci\u00e1ln\u00edho) z\u00e1kazn\u00edka s va\u0161\u00ed firmou je p\u0159\u00edle\u017eitost\u00ed. A to nejen k n\u00e1kupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to p\u0159\u00edle\u017eitost poznat va\u0161eho z\u00e1kazn\u00edka. Jeho chov\u00e1n\u00ed. Co se mu hon\u00ed hlavou. Jak se rozhoduje. Jak se c\u00edt\u00ed na va\u0161em webu. Z\u00e1kaznick\u00e1 zku\u0161enost nen\u00ed jen o v\u00fdsledku. A ani o tom, co se d\u011bje na povrchu. Je o celkov\u00e9m dojmu, kter\u00fd va\u0161e firma zanech\u00e1v\u00e1. Je o pocitech, reakc\u00edch a spokojenosti s ka\u017edou interakc\u00ed, kterou z\u00e1kazn\u00edci s va\u0161\u00ed firmou maj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je \u00fapln\u011b jedno, na co se va\u0161e spole\u010dnost zam\u011b\u0159uje. Z\u00e1kaznick\u00e1 zku\u0161enost je d\u016fle\u017eit\u00fdm faktorem ve v\u0161ech oblastech podnik\u00e1n\u00ed. Od prvn\u00edho kontaktu a\u017e po n\u00e1kup a n\u00e1slednou podporu je ka\u017ed\u00fd bod kontaktu p\u0159\u00edle\u017eitost\u00ed zap\u016fsobit a pos\u00edlit vztah se z\u00e1kazn\u00edkem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jak tedy m\u016f\u017eete tento z\u00e1\u017eitek vylep\u0161it?<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"trio\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Magick\u00e9 trio z\u00e1kaznick\u00e9 zku\u0161enosti<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dem je m\u00edt dob\u0159e nastaven\u00e9 intern\u00ed procesy, efektivn\u011b vyu\u017e\u00edvat CRM syst\u00e9m a p\u0159i komunikaci s klienty uplat\u0148ovat automatizaci a personalizaci.<\/strong> Tyto prvky spole\u010dn\u011b tvo\u0159\u00ed z\u00e1klad pro \u00fasp\u011b\u0161n\u00e9 \u0159\u00edzen\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Dob\u0159e nastaven\u00e9 a optimalizovan\u00e9 intern\u00ed procesy jsou kl\u00ed\u010dem k \u00fasp\u011bchu<u>.<\/u><\/strong> V takov\u00e9m p\u0159\u00edpad\u011b zaji\u0161\u0165uj\u00ed plynul\u00fd chod firmy a efektivn\u00ed \u0159e\u0161en\u00ed pot\u0159eb z\u00e1kazn\u00edk\u016f. D\u00edky kvalitn\u00edm intern\u00edm proces\u016fm se minimalizuje riziko chyb a zvy\u0161uje se celkov\u00e1 produktivita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. CRM (Customer Relationship Management) je kl\u00ed\u010dem k lep\u0161\u00edmu porozum\u011bn\u00ed pot\u0159eb\u00e1m a preferenc\u00edm z\u00e1kazn\u00edk\u016f.<\/strong> P\u0159i ka\u017ed\u00e9m telefon\u00e1tu, e-mailu nebo sch\u016fzce je d\u016fle\u017eit\u00e9, aby va\u0161i z\u00e1kazn\u00edci m\u011bli pocit, \u017ee jste na n\u011b p\u0159ipraveni a \u017ee je zn\u00e1te. D\u00edky dobr\u00e9 spr\u00e1v\u011b z\u00e1znam\u016f a komunikace v syst\u00e9mu CRM, kter\u00fd je p\u0159izp\u016fsoben na m\u00edru va\u0161\u00ed spole\u010dnosti, m\u016f\u017eete poskytovat a\u017e t\u0159ikr\u00e1t osobn\u011bj\u0161\u00ed a informovan\u011bj\u0161\u00ed komunikaci. Znalost pot\u0159eb a historie interakc\u00ed s va\u0161\u00ed firmou v\u00e1m umo\u017en\u00ed efektivn\u011b \u0159e\u0161it po\u017eadavky klient\u016f \u010di objedn\u00e1vky, co\u017e zvy\u0161uje produktivitu va\u0161eho podnik\u00e1n\u00ed a zaji\u0161\u0165uje loajalitu klient\u016f. Pomoc\u00ed p\u0159ehledn\u00e9 a funk\u010dn\u00ed datab\u00e1ze m\u016f\u017eete sledovat sv\u00e9 z\u00e1kazn\u00edky a jejich chov\u00e1n\u00ed, spravovat prodejn\u00ed a marketingov\u00e9 aktivity a pl\u00e1novat \u2013 to v\u0161e v jedin\u00e9 CRM aplikaci. D\u00edky tomu m\u016f\u017ee va\u0161e firma p\u0159esn\u011b identifikovat obchodn\u00ed p\u0159\u00edle\u017eitosti a aktivn\u011b \u0159\u00eddit vztahy se z\u00e1kazn\u00edky, \u010d\u00edm\u017e z\u00edsk\u00e1v\u00e1 konkuren\u010dn\u00ed v\u00fdhodu na trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Automatizace a personalizace jsou z\u00e1kladn\u00edmi pil\u00ed\u0159i pro zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti.<\/strong> Tento bod nen\u00ed \u017e\u00e1dnou novinkou, p\u0159esto je \u010dasto podce\u0148ov\u00e1n. Pom\u00e1h\u00e1 n\u00e1m efektivn\u011b komunikovat se z\u00e1kazn\u00edky a poskytovat jim relevantn\u00ed a p\u0159izp\u016fsoben\u00e9 informace. D\u00edky automatizaci m\u016f\u017eeme spravovat a sledovat vztahy s velk\u00fdm po\u010dtem z\u00e1kazn\u00edk\u016f, zat\u00edmco personalizace n\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et osobn\u011bj\u0161\u00ed z\u00e1\u017eitek pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"zmapovanie\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mapov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dapln\u011b prvn\u00edm krokem ke zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti je <strong>porozum\u011bn\u00ed z\u00e1kaznick\u00e9 cest\u011b<\/strong>. Abyste toti\u017e skute\u010dn\u011b poznali sv\u00e9ho z\u00e1kazn\u00edka a jeho motivy, mus\u00edte mu p\u0159edev\u0161\u00edm porozum\u011bt. Mapov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty je tak kl\u00ed\u010dov\u00fdm prvkem pro optimalizaci interakc\u00ed s va\u0161imi z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pt\u00e1te se, co to vlastn\u011b je?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jedn\u00e1 se o vizu\u00e1ln\u00ed zn\u00e1zorn\u011bn\u00ed procesu, kter\u00fdm z\u00e1kazn\u00edci proch\u00e1zej\u00ed, od prvn\u00edch krok\u016f a\u017e po dokon\u010den\u00ed akce (nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru novinek, n\u00e1kup a podobn\u011b).<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S c\u00edlem zlep\u0161it z\u00e1kaznickou zku\u0161enost je d\u016fle\u017eit\u00e9 zachovat <strong>z\u00e1kaznicky orientovan\u00e9 my\u0161len\u00ed<\/strong> a rychle identifikovat oblasti, kter\u00e9 vy\u017eaduj\u00ed pozornost. N\u00e1stroje pro mapov\u00e1n\u00ed cesty z\u00e1kazn\u00edka, kter\u00e9 jsou \u010dasto <strong>sou\u010d\u00e1st\u00ed <\/strong><a href=\"https:\/\/opiumsystems.sk\/cz\/crm-systemy\/\"><strong>syst\u00e9my CRM<\/strong><\/a>, v\u00e1m umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et p\u0159ehledn\u00e9 vizu\u00e1ln\u00ed prezentace a z\u00edsk\u00e1vat cenn\u00e9 informace o v\u00fdkonnosti komunika\u010dn\u00edch kan\u00e1l\u016f, proces\u016f, pot\u0159eb z\u00e1kazn\u00edk\u016f a dal\u0161\u00edch oblastech, kter\u00e9 ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed z\u00e1kazn\u00edka. S t\u011bmito poznatky m\u016f\u017eete nesrovnateln\u011b snadn\u011bji identifikovat a \u0159e\u0161it probl\u00e9my, co\u017e vede ke zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti a zv\u00fd\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f. A to je z\u0159ejm\u011b c\u00edlem ka\u017ed\u00e9 spole\u010dnosti. Nebo by alespo\u0148 m\u011blo b\u00fdt.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/opiumsystems.sk\/wp-content\/uploads\/2024\/06\/image-2-625x1024.png\" alt=\"\" class=\"wp-image-5279\" style=\"width:580px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"skybow\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automatizace prost\u0159ednictv\u00edm Skybow<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00ed technologick\u00e9 dob\u011b plat\u00ed jedno \u2013 automatizace. Bez n\u00ed zaost\u00e1v\u00e1te za konkurenc\u00ed o n\u011bkolik krok\u016f. Dnes lze automatizovat t\u00e9m\u011b\u0159 v\u0161echny procesy. Pro\u010d si tedy pr\u00e1ci neusnadnit a neposunout tak efektivitu fungov\u00e1n\u00ed firmy na zcela novou \u00farove\u0148?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1me pro v\u00e1s TIP, jak na to. <strong><em><a href=\"https:\/\/www.skybow.com\/\" target=\"_blank\" rel=\"noopener\">Skybow<\/a><\/em><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento technologick\u00fd kousek, kter\u00fd jsme vytvo\u0159ili, p\u0159edstavuje <strong>intuitivn\u00ed low-code framework pro tvorbu a spr\u00e1vu \u0159e\u0161en\u00ed\/aplikac\u00ed na SharePointu<\/strong>. Umo\u017e\u0148uje snadn\u00e9 a rychl\u00e9 vytv\u00e1\u0159en\u00ed aplikac\u00ed na m\u00edru pot\u0159eb\u00e1m firmy \u010di organizace. Toto \u0159e\u0161en\u00ed \u0161et\u0159\u00ed nejen va\u0161i pen\u011b\u017eenku, ale i n\u011bco mnohem cenn\u011bj\u0161\u00edho \u2013 v\u00e1\u0161 \u010das. Tak se do toho pus\u0165te <em>sbohem<\/em> Power App\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navr\u017een\u00e9 \u0159e\u0161en\u00ed m\u016f\u017eete po jeho vytvo\u0159en\u00ed snadno zabalit a nasadit na web SharePoint z\u00e1kazn\u00edka i v jin\u00e9m tenantovi. Framework je modul\u00e1rn\u00ed, a proto umo\u017e\u0148uje <strong>snadnou p\u0159izp\u016fsobitelnost a roz\u0161i\u0159itelnost formul\u00e1\u0159\u016f<\/strong> podle pot\u0159eb va\u0161\u00ed firmy. O tom, \u017ee je pou\u017e\u00edv\u00e1n\u00ed tohoto \u0159e\u0161en\u00ed opravdu hra\u010dka, sv\u011bd\u010d\u00ed i Skybow Action Builder, kde d\u00edky <strong>Funkce drag and drop<\/strong> m\u016f\u017eete snadno navrhnout automatizaci sv\u00e9ho pracovn\u00edho postupu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spole\u010dnost Skybow nab\u00edz\u00ed spolehlivou podporu s pravideln\u00fdmi aktualizacemi, co\u017e z\u00e1kazn\u00edk\u016fm zaru\u010duje v\u017edy nejnov\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/li>\n\n\n\n<li>Okam\u017eit\u011b reaguje na zm\u011bny a aktualizace od spole\u010dnosti Microsoft.<\/li>\n\n\n\n<li>Sv\u00fdmi funkcemi roz\u0161i\u0159uje SharePoint, \u010d\u00edm\u017e obohacuje mo\u017enosti jeho vyu\u017eit\u00ed.<\/li>\n\n\n\n<li>M\u016f\u017eete snadno navrhovat a zav\u00e1d\u011bt vylep\u0161en\u00ed bez nutnosti programov\u00e1n\u00ed.<\/li>\n\n\n\n<li>Tato platforma typu \u201eno-code\u201c v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et r\u016fzn\u00e9 procesy, a to i s vyu\u017eit\u00edm p\u0159izp\u016fsoben\u00e9 komunikace, jako jsou e-maily, SMS zpr\u00e1vy a dal\u0161\u00ed.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Te\u010dka na z\u00e1v\u011br.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti nen\u00ed jednor\u00e1zov\u00fdm \u00fasil\u00edm, ale neust\u00e1l\u00fdm procesem zdokonalov\u00e1n\u00ed a p\u0159izp\u016fsobov\u00e1n\u00ed se pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f. D\u00edky dobr\u00e9 znalosti z\u00e1kaznick\u00e9 cesty a efektivn\u00edmu vyu\u017eit\u00ed n\u00e1stroj\u016f, jako je Skybow, m\u016f\u017eete posunout sv\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti na \u00farove\u0148, o kter\u00e9 se v\u00e1m ani nesnilo, a dos\u00e1hnout tak nesporn\u00e9 konkuren\u010dn\u00ed v\u00fdhody ve va\u0161em oboru. A jak u\u017e tu\u0161\u00edte \u2013 nemus\u00edte na to b\u00fdt sami. <a href=\"https:\/\/opiumsystems.sk\/cz\/kontakt\/\">My v\u00e1s provedeme<\/a> Na z\u00e1klad\u011b bod\u016f, kter\u00e9 pot\u0159ebujete zav\u00e9st, automatizujeme va\u0161e procesy a nastav\u00edme digit\u00e1ln\u00ed \u0159e\u0161en\u00ed na m\u00edru va\u0161\u00ed spole\u010dnosti. Otev\u0159ete se \u0159e\u0161en\u00edm budoucnosti a zvy\u0161te tak efektivitu sv\u00e9ho fungov\u00e1n\u00ed.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Obsah Ka\u017ed\u00e1 interakcia (potenci\u00e1lneho) z\u00e1kazn\u00edka s va\u0161ou firmou je pr\u00edle\u017eitos\u0165ou. No nielen na n\u00e1kup. Je pr\u00edle\u017eitos\u0165ou spozna\u0165 v\u00e1\u0161ho z\u00e1kazn\u00edka. Jeho spr\u00e1vanie. \u010co sa mu odohr\u00e1va v hlave. Ako vytv\u00e1ra rozhodnutia. Ako sa c\u00edti na va\u0161ej str\u00e1nke. Z\u00e1kazn\u00edcka sk\u00fasenos\u0165 nie je len o v\u00fdsledku. A ani o tom, \u010do sa deje na povrchu. Je o celkovom [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-7719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/posts\/7719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/comments?post=7719"}],"version-history":[{"count":0,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/posts\/7719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/media\/7718"}],"wp:attachment":[{"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/media?parent=7719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/categories?post=7719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/tags?post=7719"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/opiumsystems.sk\/cz\/wp-json\/wp\/v2\/post_folder?post=7719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}